Analytics

Microsoft Clarity

Free user behavior analytics tool with session recordings, heatmaps, and rage clicks. No traffic limits, no data caps.

★★★★½9/10

analyticsheatmapssession-recordingsbehavior

9/10

Verdict

Best for any website owner who wants free, unlimited session recordings and heatmaps without a paid plan.

Features7/10Ease of Use9/10Pricing10/10Documentation7/10

Use Cases

Analyze user behavior on landing pages with heatmaps and identify friction points through session replays

Debug UI issues by watching real user sessions and identifying rage clicks or dead clicks on non-functional elements

Free Tier

Completely free: unlimited pageviews, unlimited sessions, unlimited websites. No paid tiers.

How to Maximize the Free Tier

Microsoft Clarity is genuinely free forever with no limits — no session cap, no pageview limit, no feature gating. The only constraint is data retention: recordings expire after 30 days and heatmaps after 13 months. Download recordings you want to keep before they expire (export as CSV or JSON). Combine Clarity with Google Analytics (free tier) for the full picture: GA for traffic sources and conversion tracking, Clarity for qualitative session replay data. Enable privacy settings to mask email/phone inputs automatically. Clarity integrates with Google Analytics via a simple toggle in settings — use this to jump from a GA session to the Clarity replay of that same user.

Getting Started

Sign up with Microsoft account → add your project → get tracking snippet → paste into `<head>` or install via Google Tag Manager → data appears in dashboard within minutes. For Single Page Apps, enable the SPA mode in dashboard settings to track route changes.

Pros

Completely free: No paid tier at all — all features (session recordings, heatmaps, rage clicks) are completely free with no limits on pageviews or sessions
Session recordings: Full session replays with click, scroll, and navigation tracking — understand exactly how users interact with your site
Dashboard UX: Clean, intuitive dashboard with helpful UI filters and AI-powered insights that surface user behavior patterns automatically

Cons

Data retention: Session recordings retained for only 30 days and heatmaps for 13 months — no historical archive option for recordings
No self-hosting: Fully cloud-hosted with no on-premise option — all data lives on Microsoft servers, no data sovereignty control
Microsoft dependency: Requires a Microsoft account and relies on Azure infrastructure — no API keys or standalone account option without Microsoft ecosystem

Alternatives

PostHog9/10★★★★½ Umami7/10★★★½☆

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